Qualitative Research
- Need to evaluate product or advertising concepts?
- Looking to test potential logos or taglines?
- Want to hear from your customers in their own words
about how they feel about your product or service?
To
allow our clients to explore complex topics and issues with current and
potential customers, B2SD designs and executes a full
range of qualitative research programs. These studies can also be used
to develop hypotheses that may be validated definitively through quantitative
research methods. Our qualitative custom solutions include:
Advertising
concept evaluation |
Brand equity and awareness
New product and feature evaluation
Qualitative Research
Market and Industry Analysis
Website Evaluation and Performance
